w e b s i t e  d e s i g n

“Action may not always bring happiness; but there is no happiness without action.”

– Benjamin Disraeli

Tell your story online…Beautifully.

Website headaches and dilemmas…eliminated.

Your website is pretty much the first thing most everyone will see about you.  How do you want to make them to feel?

Most organizations are smart enough to know that they need at least a semblance of a website.

However, the problem we see is that most organizations will throw up a website just because everyone else has one (is that you?).  The first thing you need to think about your website presence is, “what do I want to accomplish with our website?” followed by “how do I want my visitors to feel when they arrive at our virtual doorstep?”.

If you can faithfully answer these two questions and your website answers them, then you’re above 90% of your competition.

Your website should be:

  •  Thoughtful (why does it exist?)
  • Memorable (entice consistent revisiting to your site)
  • Beautiful (the least you can do is look better than your competition)
  • Responsive (your website should be beautiful on any device)
  • Informative (give your visitors a reason to visit, share, then re-visit)
  • Lead capturing (your website should gather information about the people who like you, and how you can do more for them)
  • CHANGING (search engines love content – continuously adding new content is the #1 way to get a good place in Google’s search results, without paying for it)

User Experience…Designed

At 4am, your website design process will center around two questions.

  •  What do you want your website to accomplish?
  •  How do you want your visitors to feel when they visit your virtual home?

Why is responsive design so important?

No Pinching and Pulling

In 2008, a measly 12% of the internet traffic was by mobile phone.  That’s pretty good though considering the iPhone came out in 2007.


Steadily through the years following, mobile use for internet access rapidly accelerated.  This has created the need to make things beautiful on your mobile devices, as well as desktops and laptops.

As you can see, we are increasingly accessing the internet using mobile devices.  Which means your site needs to be responsive.

Like Water

Good responsive design is like water – it conforms to each container in which is put in.


A good responsive website will change how it is displayed whether you view it on an iPhone 6+, a Samsung Galaxy, a Kindle Fire, a Macbook, or a large 26″ HD PC monitor.


This website, 4amcreative.com will change how it is laid out – automatically – depending on the screen size it’s being viewed on.  Your website should too.

Ask yourself, “How do I want to be seen online?”  Never stop asking and adjusting – people are watching.

“The thing is, it’s very easy to be different, but very difficult to be better.”

– Jony Ive